Sloggi – the world’s favourite briefs?

They are ultra comfortable to wear, silky soft to feel, amazing good value to buy and every year the weight of 18 jumbo jets worth are made!

Sloggi Briefs are undeniably one of the world’s most favourite underwear brands. Every minute, 550 Sloggi pants are produced and a grand total of more than 1 billion, across more than 30 countries, have been sold since the company launched in 1978!

Developments in fabric technology and changes in fashion trends have shaped the brief into the garments worn and loved today. Sloggi, by Triumph, was launched under the slogan ‘the cotton revolution’ and designed and manufactured soft, smooth, easy care briefs in an innovative new fabric – ‘core spun cotton Lycra.’

This, claims the company, is the secret to its success and means that fine combed cotton is wrapped around every single Lycra thread, offering wonderful wearer benefits like superb two way stretch for a fantastic fit and comfort and kindness of cotton next to the skin. And they are easy to care for too – as the lycra is protected by the cotton it maintains the shape of the brief even after constant washing, ensuring a long life!

One of the best known and loved designs is the Sloggi Control Maxi briefs. These support briefs gently flatten tums for a sleeker, slimmer look, pulling you in to your ideal shape in the blink of an eye! Made of a fine microfiber, Sloggi Maxi Control Pants are extremely comfortable to wear, almost invisible under even the most figure hugging clothes and offer fabulous shaping power. The light shaping effect, with a front panel featuring tummy control, ensures a perfect figure without compromising on comfort.

Other everyday favourites include the Sloggi Midi Pant and the beautiful Sloggi Romance range.

It is worth shopping around on the internet as many companies like www.davidnieper.co.uk offer a range of special promotions including buy three and get an extra 4th pair free – available on both the normal Sloggi Maxi briefs and the Sloggi Maxi Control briefs.

So there’s no reason to deny yourself the joy of looking slimmer in seconds.

David Nieper offer a range of different brands, styles and special discounts visit www.davidnieper.co.uk for further information or call 01773 836000.